We make comparisons between business and sports all the time. We talk about hitting a home run, taking more shots, playing defense. But one of the challenges of business, compared to sports, is the rarity of the unadulterated victory. Whether it’s a friendly pick up game to a state title to the Olympics, winning a competition offers something pure and simple. A true win. Yes, the victory may be temporary – next round, next game, next season – but it’s still very real, very tangible.
In business, there’s no agreed upon metric for winning. Market share? Revenue? Profitability? Customer satisfaction? Return on capital? You could make a case for any one of those, and there’s also no time frame for when to “call it”. We have to manufacture those win opportunities.
Making wins feel real
In technology, the launch date is a big opportunity to claim a victory. For startups, it’s the official launch on TechCrunch (or more likely today, ProductHunt). On a bigger scale, it’s the 2007-12 Apple keynotes, where the announcement is the key moment victory. Of course, announcements and launches can be flops so there is also risk there. Continue reading…