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My Reading Notes on Elements of Content Strategy

In my final Your Turn Challenge post, and part of the #WkofBks series I did this week, I’m going to look at a fantastic book on creating, organizing, and managing the words, images, and media of our world. It’s called The Elements of Content Strategy.

9815847The Book in a Nutshell: Content strategy is a discipline that stems from a family of fields including marketing, editorial, and curation, and requires analytical, organizational, and creative skills to successfully execute.

About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a content strategist for Brain Traffic and edited A List Apart magazine. The book is part of the A Book Apart series, which includes many concise books that are densely packed with wisdom. Continue reading…

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My Reading Notes on The Success Equation: Untangling Luck vs Skill in Business, Sports, and Investing

Today’s reading notes, as part of #WkofBks and Day 6 of the Your Turn Challenge is The Success Equation, Untangling Skill and Luck in Business, Sports, and Investing.

I think this is a fascinating topic because we all know that both factors are highly relevant for a lot of high performance activities, but they are not easy disconnected. I’ve won a NCAA championship, started and folded a venture-backed company, and invested money in various asset classes so there’s a lot of personal interest here.

These reading notes began life as an “Ignite-style” 5 minute presentation with slides automatically progressing every 15 seconds — which I gave on a Monday morning presentation for Percolate. The words below are essentially what I said during that talk.

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My book presentation is on The Success Equation, by Michael Mauboussin, who’s Head of Global Financial Strategies at Credit Suisse. The book is about understanding and managing the role of luck vs skill in complex activities. We’ll start off with a quick quiz. Continue reading…

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8 Thoughts from a Techie on SF vs NYC

We take a quick break from the #WkofBks to bring something a little different for the Your Turn Challenge (Day #5, yes I’m behind). I just spent a week in San Francisco, seeing friends and working out of the Percolate SF offices. While they were fresh in my mind, I wanted to share a few thoughts I had about my time here. I spent nine years in the Bay Area, and four of them in SF, and none of the things on this list should surprise someone living in the Bay Area. But since I’ve spent the last year in NYC, these things jumped out at me as being noteworthy.

It’s a smaller world.

The magic (and for some, curse) of Silicon Valley is just how connected everyone and everything is. I stayed with my friend and Stanford classmate Bilal, who works at Optimizely. One night at the Caltrain station, I ran into someone else I knew from Stanford, who was also working at Optimizely, who I later saw when I got lunch at the office. While waiting to meet a founder friend for lunch , I ran into a high school friend who had started and sold a company to Comcast, and another high school friend who was getting her PhD at Stanford. The serendipity of encounters is one of my favorite things about Silicon Valley, but I’m sure it can sometimes feel suffocating. In NYC, the tech community is smaller, but somehow people aren’t talking to each other that much, or it’s just taking time to build up the relationships. I still feel like I might meet someone at a tech event and never see them again. Continue reading…

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My Reading Notes on How Google Works

This is Day 4 of the #WkofBks series I’m doing as part of the Your Turn Challenge. Today, I’m sharing thoughts from the book How Google Works, which I read over Audible.

how-google-worksAbout the Book in a Nutshell: Technology (including the internet and the smartphone) has dramatically reshaped the way business operates, both internally and externally, and what make Google successful was its relentless focus on hiring “smart creatives” and then giving them a lot of room to move fast, make decisions, and focus improving outcomes for the user.

About the Authors: Eric Schmidt and Jonathan Rosenberg are two long-time executives at Google. Eric was formerly the CEO of a technology company called Novell before serving as CEO of Google from 2001 to 2011 while Jonathan Rosenberg was hired into Google in 2002 (after twice declining an offer to work there) and as SVP of Product, worked on Ads, Gmail, Android, and Chrome before stepping down in 2011 as SVP of Product. Continue reading…

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My Notes on Don’t Call it That: A Naming Workbook

Welcome to Day 3 of my #WkofBooks, part of the Your Turn Challenge. Today I’m sharing the insights I gleaned from a wonderful (and fairly short) book Don’t Call it That: A Naming Workbook.

dontcallitthatThe Book in a Nutshell: Choosing a name for your startup or product is a crucial task because it defines the initial expectations and preconceived notions people will have about your thing. It’s easy to pick a bland name, but really try hard to think up a lot of name options and pick something weird, differentiated, and memorable.

About the Author: Eli Altman is the Creative Director of a naming company called A Hundred Monkeys (good name right?) which has worked with startups and Fortune 50 companies to name products. For example, they helped a wearable tech company called Pulsetracker rebrand to Basis. Continue reading…