The natural lifecycle of a product from birth to growth to decay
I’ve noticed a pattern when it comes to the growth of certain popular products — both physical and media . The pattern looks like this:
Company Develops a Breakthrough Product
A unique product hits the market. It looks or operates in a way that feels distinct in an important way. It’s aggressively different from other things on the market.
- iPod: bigger, heavier and more expensive than the tiny mp3 players on the market, but has a solid battery life and a massive amount of storage
- Vibrams: shoes that look like gorilla feet, but some people swear it gets rid of their knee pain