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  # Jason Shen | The Outlier Coach

> Executive coach, author, and founder helping ambitious founders and outliers unlock their personal genius.

## About Jason Shen

Jason Shen is an executive coach and CEO of Refactor Labs. He coaches venture-backed founders and ambitious outliers through hard pivots, cofounder conflict, solo founder support, mindset shifts, and neurodivergent challenges.

Previously: Product Manager at Meta (Facebook Groups) and Etsy. 2013 Presidential Innovation Fellow under President Obama at the Smithsonian. 3x startup founder and Y Combinator alum (S11). NCAA men's gymnastics national champion at Stanford University. TED speaker (4M+ views). Author of "The Path to Pivot" and "Weirdly Brilliant."

## Key Pages

- [Homepage](https://www.jasonshen.com/): Main entry point and newsletter signup
- [About](https://www.jasonshen.com/about/): Full bio, career story, and credentials
- [Executive Coaching](https://www.jasonshen.com/coaching/): Coaching services, programs, and pricing
- [Books](https://www.jasonshen.com/books/): Published books by Jason Shen
- [Weirdly Brilliant](https://www.jasonshen.com/weirdly-brilliant/): Book page for "Weirdly Brilliant"
- [Newsletter](https://www.jasonshen.com/newsletter/): The Outlier Advantage weekly newsletter
- [Blog](https://www.jasonshen.com/blog/): All articles and newsletter archives
- [Start Here](https://www.jasonshen.com/start-here/): Recommended starting point for new visitors
- [Contact](https://www.jasonshen.com/contact/): Get in touch

## Expertise Areas

- Executive coaching for startup founders
- Cofounder relationship repair
- Leadership development for outliers and neurodivergent people
- Career pivots and transitions
- Startup pivots and strategy redirection
- Narrative development
- Resilience and adaptability
- Product management and startup strategy

## Content Topics

The site publishes weekly content on:
- Founder coaching insights and frameworks
- Leadership and management principles
- Resilience, adaptability, and mental models
- Book notes and reviews
- Career narratives and personal stories
- The "outlier advantage" — leveraging unconventional backgrounds

## Coaching Services

1. **Venture-Backed Founder Coaching**: Ongoing monthly retainers ($2,500+/month) for funded startup founders navigating growth challenges.
2. **Resetting the Bones**: Partnership intensive for cofounders stuck in conflict and wanting to rebuild their relationship and collaboration.
3. **Conviction Reset**: Signature coaching program ($3,950+) for ambitious outliers rebuilding clarity and direction.


## Original Frameworks

- **The Outlier Advantage**: Leveraging unconventional backgrounds as competitive strengths
- **Conviction Reset**: Structured process for rebuilding professional conviction after setbacks
- **Mining for Genius**: Methodology for identifying hidden strengths in coaching clients

## Social Profiles

- LinkedIn: https://www.linkedin.com/in/jasonshen
- X/Twitter: https://x.com/jasonshen
- YouTube: https://www.youtube.com/@coachjason
- Threads: https://www.threads.net/@jasonshen
- TED: https://www.ted.com/speakers/jason_shen