I help ambitious founders lead with conviction and build a great company
When you're leading a company, there's a lot of weight on your shoulders.
And if you've built your career on thinking differently—on making the bold calls when others won't—that weight becomes even heavier.
Every decision feels like it could either vindicate your approach or prove your critics right.
During those uncertain moments, when everything's on the line and you're not sure which way to turn, you need someone in your corner. Someone who can see things clearly, bounce ideas around with you, and give you honest, trusted advice.
That person might be me.
I've spent 15 years pushing boundaries - from breaking world records and winning NCAA championships to founding YC startups and selling my third company to Meta. Now, I'm using all that experience for what I love most: working with bold, unconventional leaders who want to make their mark on the world.
Want to explore working together? Book a 45-minute discovery call here.
About My Practice
Stalled Growth vs. Renewed Momentum
When top-line traction flat-lines below the story you sold investors, we realign on a single, ruthless North-Star metric and design one experiment per sprint that must move it. Founders can see MoM growth return to double digits within six to twelve weeks, turning investor skepticism into curiosity.
Co-Founder Static vs. High-Trust Velocity
Passive-aggressive Slack threads hint at deeper rifts. I'll help you have an actually honest conversation, surface the unspoken, and codify new decision rules. The tension deflates, communication normalizes, and product conversations stop feeling like hostage negotiations.
Runway Panic vs. Creatikng Breathing Room
Nine months of cash can feel like nine minutes when every month you're burning six figures. We identify a single high leverage play—pricing bump, head-count trim, or ACV expansion—then rally a 60-day execution push. The result is 3-4 extra months of cash or, at minimum, a credible plan that unlocks bridge capital.
Perpetual Grind vs. Founder Sustainability
The badge-of-honor grind eventually dulls your judgment. We install seven-minute daily boundary rituals and weekly reset practices so you claw back 8 to 16 true off-line hours a week. Your partner notices, your team notices—and so does your strategic thinking.
Offer in a Nutshell
- Cadence – Up to 4 × 60-min Zoom sessions / month
- Between Calls – Unlimited Looms, voice notes, doc mark-ups in 48 h
- First Sprint – 2-month commitment to prove value, then month-to-month
- Investment – $2,500 / month (tax-deductible leadership expense)
About Me
Hiring an executive coach is a deeply personal decision, and the strength of the relationship you build with your coach, whether me or someone else, will matter more than almost anything else about whether you get the results and improvements you're looking to see.
So the most important thing I can do here is give you a sense of my background and what it's like to work with me. My coaching practice grounded in my own journey as a human being who:
- is a first-generation immigrant from China who saw my parents struggle and grind to provide amazing education and opportunity for their children
- is a competitive athlete who values connection to his body—junior national and NCAA gymnast, marathon finisher, CrossFit L1 trainer, 2x Guinness world record breaker
- has a neurodivergent brain (ADHD) and has had to channel his impulsivity, novelty-seeking, time blindness, and wildly creative thinking towards productive ends while managing their downsides
- is a husband and partner to a multidisciplinary artist (@alonglastname) who has achieved international recognition for her wildly creative and often massive art campaigns and installations
- has 14 years of experience as a tech founder and operator: 3 venture-backed startups: Ridejoy (Y Combinator S11, failed pivot), Headlight (Brooklyn Bridge Ventures, exit to Woven), Midgame (Techstars + Betaworks, successful pivot and exit to Facebook) and product manager roles at Etsy and FB/Meta
You can absolutely make this pivot on your own. But it will probably take longer and suck more.
I get it, you're a self-starter—smarter, more resourceful, and more resilient than 99% of the population. Of course you can figure this out on your own. So why work with me instead? A few reasons:
- It’s lonely. Times of transition mean your cofounders, investors, or advisors aren't necessarily the right people to talk to. I hold space for you to vent, rant, dream, and celebrate in a safe container, rather than doing it solo.
- Other people just don't get it. Most business coaches or therapists have never taken the kinds of bold risks you and I have. And most of your founder friends are putting on a brave face, making it hard to get real.
- You can't see your own blind spots. Over time, I get to know your values and how you respond to things. This allows me to remind you of your past intentions and lessons from past decisions before you make your final call.
Most importantly: Your inner drive to achieve and succeed may convince you that nagging inner voice is right—even when it’s leading you astray. I help you rebalance and reconnect with what will truly motivate and fulfill you.
- Cadence: Between two and four 60-minute Zoom sessions each month give us room for both big-picture strategy and real-time firefights.
- Between Calls: Drop Loom videos, voice notes, slides, or Notion pages anytime; I respond inside 48 hours so momentum never stalls.
- First Sprint Commitment: We work together for 60 days to prove material value; after that it’s a flexible month-to-month engagement.
- Investment: $2,500 per month—typically booked as a professional-development or leadership expense.
Q: Why don’t I offer session-to-session pricing?
Because making an upfront commitment is important to lasting change. You didn't get into the place you're at now overnight, and you won't get through it in just one or two sessions either. In my extremely discounted intro call, we can discuss your goals and questions about coaching and decide if a longer-term relationship will work for you.
Coaching is a high leverage investment in a central part of your business: your mentality. For most clients, executive coaching is covered as a valid business expense.
My fulfillment and refund policies are here