First Impressions at Etsy

It’s been about two months since I started at Etsy as a product manager on the Seller Experience team. I strongly believe that first impressions fade quickly so it’s important to try to capture them in the moment. I won’t be talking about product management at Etsy but more broadly how the company culture has felt for a new employee like me.

Staff = Admin. We often use the term admin to refer to the people who work at Etsy. This terminology comes from the fact that Etsy started as a community website for crafters which had (and still has) a strong forum presence. Continue reading…

Goodbye Percolate, Hello Etsy

I joined Percolate in March of 2014 as the 100th employee at the company (today: 250+). Back then, we were all piled into a single floor of our NY office in SoHo. We’ve grown tremendously, raising two rounds of funding, opening offices around the world, and delivering The System of Record for global Fortune 500 brands like Unilever and GE.

But in the next chapter of my career in product management, it is time to say goodbye to Percolate, and hello to Etsy. Continue reading…

No Silver Bullets: Etsy’s Randy Hunt on Product Design

product-design-for-the-web-randy-hunt

While on my Peru trip earlier this year, I read a great book  called Product Design for the Web: Principles of Designing and Releasing Products for the Web.

As one of two interaction designers who joined Etsy in 2010, Randy Hunt, now creative director, has written the book on best practices of product development for successful modern-day Internet companies. I highly recommend it.

I sat down with Randy recently to learn more about his perspective on product design. But before I jump into that conversation, here’s a brief look at some of the big ideas from the book:

Takeaways From Product Design for The Web By Randy Hunt

Note: these are not direct quotes but pretty close paraphrases

  • Great products are understandable (set expectations and live up to them) and meaningful (help people solve problems or accomplish goals) and, hopefully, delightful
  • It can be helpful to reimagine your product spec as a press release defining what the update is, who it is for and why it matters Continue reading…