Fidelity vs Functionality

What Makes for an Effective Demo

A lot has been made about Apple’s hardware product prowess – the click wheel of the iPod, the slimness of the Macbook Air, but just as notable are Apple’s standout software like Safari, Keynote, iOS and many more. In Creative Selection, long-time Apple software engineer Ken Kocienda takes us into the world of software development, and the all important demo, which he gave directly to Steve Jobs on several occasions.

He describes his first experience with a great software demo shortly after joining Apple in 2002 and being tasked with building the Mac OSX’s web browser (which did not … Read the rest