How to Give Your Product Personality

Making a brand feel alive

There’s a really great post on Fred Wilson’s blog (AVC) about building a “Minimum Viable Personality“. Of course, this is a play on the concept “Minimum Viable Product” from the Lean Startup movement. Fittingly, the post is written by @FAKEGRIMLOCK, a Twitter handle with a lot of personality himself, in his signature tone: “resembling cliched caveman speech”.

(If haven’t read the post yet, you might want to go open it up in a new tab and read it before coming back here. If you’re short on time, the post can be summarized as:

MOST IMPORTANT

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