Fidelity vs Functionality

What Makes for an Effective Demo

A lot has been made about Apple’s hardware product prowess – the click wheel of the iPod, the slimness of the Macbook Air, but just as notable are Apple’s standout…

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Jackbox-Head-Cover-Image

The Product Genius Behind Jackbox Games

How you can learn from the resurgence of an offbeat trivia game series

This article first appeared on TechCrunch During this period of shelter-in-place, people have had to seek out new forms of entertainment and social interaction. Many have turned to a niche party…

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Finding Your Edge

No one wants a watered down Tesla

I want to talk about product design and positioning as it relates to Elizabeth Warren dropping out of the race. This is not about her politics (though I was a…

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Product Insights from Pokémon GO

Unpacking the year’s biggest mobile game sensation

As you probably have heard, Nintendo has partnered with game developer Niantic to launch a wildly popular game for iOS and Android called Pokémon GO. The game has already reached over 21M…

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The Rise and Fall of Product Lines

The natural lifecycle of a product from birth to growth to decay

I’ve noticed a pattern when it comes to the growth of certain popular products — both physical and media [1]. The pattern looks like this: Company Develops a Breakthrough Product…

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The Minimum Viable Transaction

How to test your startup idea before you invest too much in technology

In 2009, an entrepreneur named Eric Ries coined at term that would move the field of product development forward. The minimum viable product (MVP) making something that could “collect the…

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