Who reads this blog and why?
Since it’s been a few years since my last readership survey, I decided to poll members of the Art of Ass-Kicking insider’s list to see who they are and why they read the blog.
Here are some of our findings:
While the readership skews male, we actually have a pretty strong spectrum across different generations, from Millennials, to Gen X to Boomers.
- Technology: 63% of folks work in tech. 31% are developers or engineers, 25% are marketers, 22% are product managers, and 19% are designers
- Entrepreneurship: 31% of readers are active startup founders and another 27% are aspiring