Got a reader question the other day and I thought it might be valuable as a blog post. Devan writes:
QUESTION: I currently run some drop-shipping sites, and I have 100′s of ideas for start-ups but I feel overloaded with ideas, and never actually just do one. If that makes sense. So if you have any experience on that a post would be cool.
Great question Devan and thanks for reaching out. I have some thoughts on this issue that I’ll try to share. I know you’re talking specifically about startups, but I’m going to broaden this to “projects” in general, because I know there are a lot of people out there who might “grok” it better with this phrasing.
The truth is, this is a really tough nut to crack. My computer is littered with folders filled with half-started ideas and PDF’s to be read and podcasts to be listened to “someday”. I think it’s not uncommon for people who are naturally curious about variety of things to have challenges focusing on one particular “thing”. Luckily there a couple of solid ways of addressing this issue that you might find helpful.
1) UNDERSTAND THAT YOU’RE A SCANNER
There’s a great book by a woman named Barbara Sher called Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams (affiliate link) that talks about people she calls “Scanners”. Here’s her description for them:
Scanners love to read and write, to fix and invent things, to design projects and businesses, to cook and sing, and to create the perfect dinner party. (You’ll notice I didn’t use the word “or,” because Scanners don’t love to do one thing or the other; they love them all.)
Our society frowns on this apparent self-indulgence. Of course, it’s not self- indulgence at all; it’s the way Scanners are designed, and there’s nothing they can or should do about it. A Scanner is curious because he is genetically programmed to explore everything that interests him. If you’re a Scanner, that’s your nature. Ignore it and you’ll always be fretful and dissatisfied.
Sher’s book is great – it really helped me appreciate and come to terms with my has a number of exercises she encourages Scanners to pursue and the one I’ll share here is about capturing your ideas.
2) CAPTURE YOUR IDEAS
In Refuse to Choose, Sher tells Scanners that it’s important for them to embrace their nature and integrate it into their lives, rather than blocking it out and being miserable, or indulging in irresponsibly and suffering from the adverse consequences.
One of the most important things to do here is to save all your ideas. Every time an idea pops into your head about a startup, save it. Write it down somewhere. Email it to yourself. I like to use Evernote to track blog ideas, startup ideas, project ideas, etc.
I think part of the anxiety around “never executing” is that you become afraid these ideas are fleeting and if you don’t do something about them right away, you’ll lose them. Well if you save these ideas, then they’re yours forever. You can go start a company around one (if you think of something really really good) – or you could take your time, combine good ideas together, and just feel more secure, knowing all your good stuff is safe.
3) KNOCK OUT STEP ONE
Often the reason why we don’t do anything with our ideas is because we start thinking about all the work they’ll entail. We get discouraged and scared – and that’s never good. So don’t do all the work. Start with something super simple.
In the design world this would be called “prototyping” and in the lean startup lingo it’s building an “MVP” (short of minimum viable product). It’s good for idea-prone folks to think through what they’d have to do to nail step one of the project. Maybe it’s doing some research and writing a couple paragraphs on why the idea makes sense. Maybe it’s sketching out some outlines. Maybe it’s making a few phone calls to potential customers. Go do something that’s simple yet core to the idea.
4) TAKE ON PROJECTS THAT ARE INHERENTLY VARIED
Looking back at the things I’ve really stuck with, I see that variety is baked in. As a gymnast, you have six different events to compete on and a huge multitude of skills to learn. That kept things fresh and interesting for me. In writing this blog, I am free explore variety of topics – startups, gymnastics, rejection therapy and other personal experiments, interviews, etc. However, I can bucket all these things under “blogging” and it’s part of a single project/endeavor. I love that.
I’d encourage people with a range of interests to look for things like blogging or running a business or hosting a series of meetups as a way of exploring a variety of interests while sticking to “one thing”.
5) ENGAGE OTHERS
I think the projects and endeavors that have been most successful for me (What’s Next: 25 Under 25, the Rejection Therapy Podcast, or even finding a new roommate) have involved other people. It can be easy for me to get demotivated if I’m slaving away by myself – and it’s a lot easier for me to get fired up when I know that my work is going to impact others.
So next time you come up with an idea that you find particularly exciting, email a friend or two who you think might be interested. Propose you two work on it and nail a step one (or step one, two and three if you’re feeling ambitious).
What happens if your friend isn’t interested? No worries, email some other people. What if no one’s interested? It’s certainly not the end of the world. Maybe you should rethink the idea – or at least how you pitch it. Or maybe you need to get new friends… ;-)