ABA-hero-3

My Reading Notes on Elements of Content Strategy

In my final Your Turn Challenge post, and part of the #WkofBks series I did this week, I’m going to look at a fantastic book on creating, organizing, and managing the words, images, and media of our world. It’s called The Elements of Content Strategy.

9815847The Book in a Nutshell: Content strategy is a discipline that stems from a family of fields including marketing, editorial, and curation, and requires analytical, organizational, and creative skills to successfully execute.

About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a content strategist for Brain Traffic and edited A List Apart magazine. The book is part of the A Book Apart series, which includes many concise books that are densely packed with wisdom. Continue reading…

dont-call-it-that-spread-4

My Notes on Don’t Call it That: A Naming Workbook

Welcome to Day 3 of my #WkofBooks, part of the Your Turn Challenge. Today I’m sharing the insights I gleaned from a wonderful (and fairly short) book Don’t Call it That: A Naming Workbook.

dontcallitthatThe Book in a Nutshell: Choosing a name for your startup or product is a crucial task because it defines the initial expectations and preconceived notions people will have about your thing. It’s easy to pick a bland name, but really try hard to think up a lot of name options and pick something weird, differentiated, and memorable.

About the Author: Eli Altman is the Creative Director of a naming company called A Hundred Monkeys (good name right?) which has worked with startups and Fortune 50 companies to name products. For example, they helped a wearable tech company called Pulsetracker rebrand to Basis. Continue reading…

Screenshot 2015-01-19 00.46.47

Book Notes on Your Turn by Seth Godin [#WkofBks]

I love reading books, and but I know I can easily forget what I’ve read if I don’t document the ideas somewhere. Luckily, this blog helps with that. Some book blog posts I’ve done in the past include:

This week, I’ll be publishing a new blog post every single day. Each will share some of the big ideas of good books I’ve read recently. I’m calling it Week of Books (#WkofBks) and it’s part of a global one-week project on shipping called the Your Turn Challenge. The campaign tied to Seth Godin’s new book, Your Turn and led by Winnie Kao.

And since the object at the heart of all this is a book, what better way to kick off this series than with a look at Your Turn.

Your Turn Book Notes

angled-cover_largeThe Book in a Nutshell: There are so many opportunities today to stand up, start something, and make a difference. We no longer have to wait for others to pick us, we can pick ourselves at any time. And we owe it to ourselves and the world to give our gifts tot he world.

About the Author: Seth Godin is one of the smartest, most generous, and most expansive thinking business bloggers I’ve ever encountered. I’ve been reading his blog and books since 2006. Seth has written 17 best-selling books that have been translated into 35 languages, and founded two tech companies: Yoyodyne, sold to Yahoo, and Squidoo, sold to Hubpages. Continue reading…

DeathtoStock_Wired3

The Ultimate Guide to Hiring (or Getting Hired as) a Content Marketer

Note: If you’re a phenomenal content marketer based in NYC, my team at Percolate wants to talk to you. Learn more about how we work and ping me if you’ve got any questions.

If you’re a giant consumer brand like Bud Light or Nike, you can afford to invest a ton of money in celebrity endorsements, TV spots, and brand-focused campaigns that put your newest products in front everyone, over and over again. But for many organizations, particularly ones that sell to professionals or businesses, the way to break through is through valuable content that solves problems and brings new insight. Continue reading…

10465533_828659783812391_5386609132401882431_o

12 Enterprise SaaS Startup Lessons Learned in 120 Days at Percolate

Four months ago, I joined the marketing team at Percolate, a marketing technology platform. We work with brands like GE, Mastercard, Unilever to help them plan, create, publish, and analyze their marketing content — with a big vision to transform marketing through technology.

It’s been a blast. I’m responsible for the company blog and lead many of our content marketing efforts (whitepapers, case studies, video, etc). I love my team (we’re hiring) and there’s a lot of great momentum at the company.

Having worked primarily in consumer or SMB software companies in sub-10 person teams in SF, I’ve already seen a lot of differences in how a successful post-Series B enterprise software company based in NYC operates. Just like I did when I moved from SF to DC, I’ve tried to capture some useful ideas here (some big, some small) that might be interesting to you as well.

1. Adopting / switching software is a major decision at bigger companies.

It can affect the workflow of dozens, hundreds, potentially thousands of people in various departments and even external organizations. There might even be changes in power dynamics (ex: maybe with the previous software, finance had total visibility but now they need to wait for a report to get exported by the head of marketing). Making the wrong choice could really screw things up and hurt your career — that’s why people often go with the “safer” big corporate option like Oracle or Adobe or Microsoft. Continue reading…