Let’s talk about the trade-offs between taking the time to do your homework on something and getting ahead through decisive action.

My father is running for a seat on the school committee of my hometown and I’ve been helping him put together his website. His initial list of campaign priorities emphasized broad themes: academic excellence, teacher quality, things that few would disagree with.

I’ve pressed him for details how exactly he plans to fulfill these priorities. More teacher training? New classroom technology? Overhauling the teacher hiring process? He would demur, not wanting to advocate for any specific policies before he has a better understanding of his constituents. Sure, the election is months away, but with a better known candidate also in the race, I’m concerned his nebulous platform won’t win him any new supporters. [1] Continue reading

I turned 29 last month. No contest or giveaway this year, like the last few birthdays. This year we’ll keep it simple. Three simple lessons I’ve learned as I round the last lap of my twenties.

Just because it isn’t on your resume doesn’t mean it’s not real work. This includes relationships, moving cities, calling customer service, organizing around the house, and taking care of parents. It’s easy to just gloss over these things as chores and distractions if you’re an ambitious person but this is the real meat of life.

You can have it, but only if you want it really badly. There are too many books to read, cities to visit, people to meet, fields to explore, projects to start. You can’t have it all, but if something is really important to you, you’ll find a way to get it.

Energy is everything. I mean both physical and mental energy (the two are closely related). Avoid things that unnecessarily drain you and move towards the things that fill you up. If you’re well-rested, well-fed, physical active, doing meaningful work, you’re doing great. Also surrounded by people you love, and who love you? Game over. You win.

Four months ago, I joined the marketing team at Percolate, a marketing technology platform. We work with brands like GE, Mastercard, Unilever to help them plan, create, publish, and analyze their marketing content — with a big vision to transform marketing through technology.

It’s been a blast. I’m responsible for the company blog and lead many of our content marketing efforts (whitepapers, case studies, video, etc). I love my team (we’re hiring) and there’s a lot of great momentum at the company.

Having worked primarily in consumer or SMB software companies in sub-10 person teams in SF, I’ve already seen a lot of differences in how a successful post-Series B enterprise software company based in NYC operates. Just like I did when I moved from SF to DC, I’ve tried to capture some useful ideas here (some big, some small) that might be interesting to you as well.

1. Adopting / switching software is a major decision at bigger companies.

It can affect the workflow of dozens, hundreds, potentially thousands of people in various departments and even external organizations. There might even be changes in power dynamics (ex: maybe with the previous software, finance had total visibility but now they need to wait for a report to get exported by the head of marketing). Making the wrong choice could really screw things up and hurt your career — that’s why people often go with the “safer” big corporate option like Oracle or Adobe or Microsoft. Continue reading