Disclaimer: Rap Genius was in the YC S11 batch along with Ridejoy. I’m friendly with the founders but have no financial stake in this article nor many details of their future plans (besides world domination of course =D)
Having started as an annotation platform for rap lyrics, Rap Genius has since branched into rock, poetry, and even news. Until now, they were only available on the web or via a mobile website. But a native app has been in the works for a LONG time – remember their ad for a “Mobile Czar” way back in October of 2012?
Lehman also says that 50% of Rap Genius traffic is mobile and they only expect it to grow, so Genius is basically represents their first iteration of the future of their product and company. Given how crucial this app is, I thought it’d be valuable to study the app’s design for lessons and ideas.
The Genius Design Teardown
Genius takes us through a basic set of explanation screens when you first open the app. The key feature being the reading of annotations, with three secondary features of getting lyrics and annotation of your own music library, playing the actual song of the lyrics you’re reading, and a Shazam-like music recognition feature. You’re then prompted to sign up, sign in or, if you’re reading carefully, use the app without doing either.
I think they’re right to focus on the music annotation as the primary benefit. I assume they are not only trying to satisfy their core user base, but also expand their audience, many of who might not even be aware of their core offering. The other features seem pretty neat though – we’ll see more about them in a second.