dont-call-it-that-spread-4

My Notes on Don’t Call it That: A Naming Workbook

Welcome to Day 3 of my #WkofBooks, part of the Your Turn Challenge. Today I’m sharing the insights I gleaned from a wonderful (and fairly short) book Don’t Call it That: A Naming Workbook.

dontcallitthatThe Book in a Nutshell: Choosing a name for your startup or product is a crucial task because it defines the initial expectations and preconceived notions people will have about your thing. It’s easy to pick a bland name, but really try hard to think up a lot of name options and pick something weird, differentiated, and memorable.

About the Author: Eli Altman is the Creative Director of a naming company called A Hundred Monkeys (good name right?) which has worked with startups and Fortune 50 companies to name products. For example, they helped a wearable tech company called Pulsetracker rebrand to Basis. Continue reading…

designer-items-shop-3858

Reading Notes on How to Make Sense of Any Mess by Abby Covert

These are my reading notes on How to Make Sense of Any Mess, and the second installment of #WkofBks as part of the #YourTurnChallenge!

how-to-make-sense

The Book in a Nutshell: The human race is creating more information than ever before, in the form of signs, articles, websites, apps, and much more — and the world would be a better place if we could all learn a little bit more about how to structure, present, and discuss that information. Also one of the inspirations for How to Get What You Want.

About the Author: I first encountered Abby Covert via a presentation she did with the same name as part of the Blend 2014 conference. She’s the President of the Information Architecture Institute and teaches IA at the Parsons New School of Design. I loved her story-driven, no-nonsense approach to writing about this field. Continue reading…

Screenshot 2015-01-19 00.46.47

Book Notes on Your Turn by Seth Godin [#WkofBks]

I love reading books, and but I know I can easily forget what I’ve read if I don’t document the ideas somewhere. Luckily, this blog helps with that. Some book blog posts I’ve done in the past include:

This week, I’ll be publishing a new blog post every single day. Each will share some of the big ideas of good books I’ve read recently. I’m calling it Week of Books (#WkofBks) and it’s part of a global one-week project on shipping called the Your Turn Challenge. The campaign tied to Seth Godin’s new book, Your Turn and led by Winnie Kao.

And since the object at the heart of all this is a book, what better way to kick off this series than with a look at Your Turn.

Your Turn Book Notes

angled-cover_largeThe Book in a Nutshell: There are so many opportunities today to stand up, start something, and make a difference. We no longer have to wait for others to pick us, we can pick ourselves at any time. And we owe it to ourselves and the world to give our gifts tot he world.

About the Author: Seth Godin is one of the smartest, most generous, and most expansive thinking business bloggers I’ve ever encountered. I’ve been reading his blog and books since 2006. Seth has written 17 best-selling books that have been translated into 35 languages, and founded two tech companies: Yoyodyne, sold to Yahoo, and Squidoo, sold to Hubpages. Continue reading…

Lessons Learned NYC 2014

High Stakes: Lessons Learned Organizing a Women’s Speaker Event

About two weeks ago, I helped organize an event in NYC called Lessons Learned. Held at the Young x Able popup shop in Nolita, we had 11 women share 5 minute talks about pivotal moments in their professional lives, and the event was capped at 25 attendees  From lawyers, doctors, tech executives, brand strategists, dating columnists, and QA engineers, speakers shared their best career advice —  everything from speaking up when you know a plan is wrong, to pushing through rejections to find that one “yes”, to studying the work your colleagues do to learn and grow faster. Continue reading…

DeathtoStock_Wired3

The Ultimate Guide to Hiring (or Getting Hired as) a Content Marketer

Note: If you’re a phenomenal content marketer based in NYC, my team at Percolate wants to talk to you. Learn more about how we work and ping me if you’ve got any questions.

If you’re a giant consumer brand like Bud Light or Nike, you can afford to invest a ton of money in celebrity endorsements, TV spots, and brand-focused campaigns that put your newest products in front everyone, over and over again. But for many organizations, particularly ones that sell to professionals or businesses, the way to break through is through valuable content that solves problems and brings new insight. Continue reading…