Screenshot 2015-01-19 00.46.47

Book Notes on Your Turn by Seth Godin [#WkofBks]

I love reading books, and but I know I can easily forget what I’ve read if I don’t document the ideas somewhere. Luckily, this blog helps with that. Some book blog posts I’ve done in the past include:

This week, I’ll be publishing a new blog post every single day. Each will share some of the big ideas of good books I’ve read recently. I’m calling it Week of Books (#WkofBks) and it’s part of a global one-week project on shipping called the Your Turn Challenge. The campaign tied to Seth Godin’s new book, Your Turn and led by Winnie Kao.

And since the object at the heart of all this is a book, what better way to kick off this series than with a look at Your Turn.

Your Turn Book Notes

angled-cover_largeThe Book in a Nutshell: There are so many opportunities today to stand up, start something, and make a difference. We no longer have to wait for others to pick us, we can pick ourselves at any time. And we owe it to ourselves and the world to give our gifts tot he world.

About the Author: Seth Godin is one of the smartest, most generous, and most expansive thinking business bloggers I’ve ever encountered. I’ve been reading his blog and books since 2006. Seth has written 17 best-selling books that have been translated into 35 languages, and founded two tech companies: Yoyodyne, sold to Yahoo, and Squidoo, sold to Hubpages. Continue reading…

Lessons Learned NYC 2014

High Stakes: Lessons Learned Organizing a Women’s Speaker Event

About two weeks ago, I helped organize an event in NYC called Lessons Learned. Held at the Young x Able popup shop in Nolita, we had 11 women share 5 minute talks about pivotal moments in their professional lives, and the event was capped at 25 attendees  From lawyers, doctors, tech executives, brand strategists, dating columnists, and QA engineers, speakers shared their best career advice —  everything from speaking up when you know a plan is wrong, to pushing through rejections to find that one “yes”, to studying the work your colleagues do to learn and grow faster. Continue reading…

DeathtoStock_Wired3

The Ultimate Guide to Hiring (or Getting Hired as) a Content Marketer

Note: If you’re a phenomenal content marketer based in NYC, my team at Percolate wants to talk to you. Learn more about how we work and ping me if you’ve got any questions.

If you’re a giant consumer brand like Bud Light or Nike, you can afford to invest a ton of money in celebrity endorsements, TV spots, and brand-focused campaigns that put your newest products in front everyone, over and over again. But for many organizations, particularly ones that sell to professionals or businesses, the way to break through is through valuable content that solves problems and brings new insight. Continue reading…

2014-11-08 10.01.27

Three Days with MaGIC and Malaysia’s Emerging Startup Community

Inspired by Silicon Valley, many cities and nations around the world are trying to build startup and technology hubs – to spur innovation and economic development. In Asia, Shenzhen, Singapore, Indonesia, and Bangalore have become known as startup hubs. But another nation that’s fighting to earn a seat at the table is Malaysia.

On the outskirts of Kuala Lumpur, the capital city and home to 1.6M people, is district of Cyberjaya, which has for years been a place for technology companies to plant roots in Malaysia. It’s also the home base of a newly created government agency, MaGIC (Malaysia Global Innovation Centre), which seeks to transform Malaysia into Asia’s startup capital. Continue reading…

IMG_1282.JPG

Create Moments of Victory

We make comparisons between business and sports all the time. We talk about hitting a home run, taking more shots, playing defense. But one of the challenges of business, compared to sports, is the rarity of the unadulterated victory. Whether it’s a friendly pick up game to a state title to the Olympics, winning a competition offers something pure and simple. A true win. Yes, the victory may be temporary – next round, next game, next season – but it’s still very real, very tangible. Continue reading…