Welcome to the Kick Ass Guide to Sales, Marketing, Persuasion and Personal Branding. Basically everything I know about how to instill the desire in people to take the actions you want them to take — and make sure they follow through with it, while treating them with respect (ie not being a douchebag). So while I might use terms like “sell”, “buy”, “customer”, these are just placeholder
There’s a lot to cover so this will take a while. I’m going to pour everything I know into these posts – backed with examples, phrases to use, research and more. I hope it turns out to be really useful for readers.
- The blog post that started it all
- Why Everyone is in Sales
- Why smart people suck at selling
- People buy feelings
- Sales is a relationship
- Get inside their heads (and hearts)
- It’s all about how you tell the story
- Help them kick ass
- The proof is social
- Take away the fear of buying
- Fit the ask to the task
- Followup, followup, followup
- Special Report: Personal Branding and Self Promotion
[...] by Jason on 11. Nov, 2011 in Essays Tweet This is a multi-part series on Sales, Marketing and Persuasion. To see the blog post that inspired this series, click here. To see a list of all the blog posts on this topic: How to Sell Market and Self Promote. [...]
[...] by Jason on 06. Dec, 2011 in Essays Tweet This is a multi-part series on Sales, Marketing and Persuasion. To see the blog post that inspired this series, click here. To see a list of all the blog posts on this topic: How to Sell Market and Self Promote. [...]
[...] by Jason on 21. Oct, 2011 in Essays Tweet This is a multi-part series on Sales, Marketing and Persuasion. To see the blog post that inspired this series, click here. To see a list of all the blog posts on this topic: How to Sell Market and Self Promote. [...]