Today we have a departure from the normal blog post. It’s 15 min audio riff of me discussing a case study featured in the October issue of Harvard Business Review about a deciding on a positioning / branding angle for a Peruvian business that sells handmade ponchos. You can listen to it on blog or download the file for later listening.
I’m looking for feedback. Is this interesting? Would you want to see me do more of these 10-15 riffs? Are there particular topics you’d want me to cover? Is this boring and not worth the effort? Let me know! Leave a comment or write me a note at email@example.com