The Six Fundamental Elements of Effective Behavior Change

Six Fundamentals of Effective Behavior Change

I’ve read a ton of material about creating positive behavior change — but the “curse of knowledge” means that sometimes it’s harder to impart that knowledge to others. I often get caught up in describing a specific paper or study, when you really need is just a tactic that really works.

Well I’ve boiled that down for you today – with this presentation based on my Skillshare class. These are the six fundamental elements of effective behavior change and if you follow them, I know you’ll see a lot more success in your efforts to work out more, eat healthier, be more mindful, wake up earlier or whatever it is you’re trying to do.

And if you’re interested in learning more, or you missed out on my Skillshare class, then check out this GiveGetWin partnership I’m doing with Sebastian Marshall. You get 60 minutes with me and help support a great cause.

The presentation and more info on GGW after the jump.

Here’s the deal on GGW:

GiveGetWin comes from a radical idea — it’s easier to do charity without emphasizing suffering, guilt, or bad feelings… At GGW, whenever you put a hard-earned dollar down, you get amazing value for your money in products and services generously donated by outstanding individuals and companies. They get great positive exposure and meet amazing people. And some families in the Ger Districts of Mongolia get a helping hand transitioning to modern life. You give, you get, everyone wins.

— Sebastian Marshall and Daniel Ternes

I’ve known Sebastian for years and he’s really coming about this project in the right way — international aid is challenging to do well, but I have faith in him and Daniel to follow through good intentions with effective action. So why not sign up for the GiveGetWin deal?

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Jason Shen

Jason is a tech entrepreneur and advocate for Asian American men. He's written extensively and spoken all over the world about how individuals and organizations develop their competitive advantage. Follow him at @jasonshen.

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  1. @thederek @JasonShen Been researching the same topic for a while now and glad to see such a great summary. Keep it up, Jason!

  2. I would certainly recommend you to take a look at the work from BJ Fogg bjfogg on behavior change in the Stanford university, specially his tiny habits program (

  3. Greetings, all I am writing a course on decision-making, goal-setting and planning for inmates in a state prison system. Jason’s way of setting out behavior change is a lot more palatable than many of the “goal setting” models scattered around.  Except for dealing with obstacles.  Is there a particular place in your model where you would deal with things that are getting in the way of changing your behavior, and how to get around them? 

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