The 10X winners (those who beat their industry indexes by ten times or more) didn’t generally out-innovate everyone else; they combined creativity with discipline so that the discipline amplified the creativity rather than destroying it, all the while remaining productively paranoid so as to stay alive in the face of big, unexpected shocks.
– Jim Collins, author of Good to Great and the new book: Great by Choice, when asked what surprised him most about the findings in his new publication
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