If you can’t see the video, click here to read this post on the web.
We have a lot of big news happening today at isocket. Check out our blog for all the announcements including the launch of BuyAds.com, the premium ad marketplace. We’re also covered in VentureBeat, TheNextWeb & Tracking202
(April 2012 Update) isocket has refreshed the video and added one for their marketplace BuyAds.com so I thought I’d include the new videos. They still keep much of the same feeling and style as the original and I think a lot of theses rules still hold true.
I don’t blog much about my work at isocket here but I think you’ll like today’s post on how me and my coworker Ryan (I really don’t ever stop talking about him do I?) put together this sweeet video with our production team in just four weeks.
Please actually watch the video before reading the rest of the post – it’ll make me feel good and you’ll get more out of it. =)
Startups (and bigger companies like Google and Facebook) have to work hard to explain new products or major refreshes to existing products. While you can do a lot with copy, diagrams and photos, sometimes it’s not enough. Video can be a powerful way to engage, entertain and education your customers and get them pumped to use your product.
First off – let’s get it out there: Getting a great video done is not cheap.
Epipheo Studios, who I consider to be one of the industry leaders (along with Picturelab), charges $15k for 90 seconds of video and it takes them 8-10 weeks to do it. We paid roughly the same amount for a three minute video with a turnaround time of four weeks.
The kick-ass team we worked with is MediaSauce.
They are a Indiana based creative agency and Ryan had actually once worked there selling creative engagements – so he trusted the people and the quality of work they could produce. But neither he nor I had ever handled an engagement like this from start to finish and it was definitely an eye-opener for us.
We are very happy with the final product and have been pleased with the initial response. One customer even emailed us saying how they pumped themselves up by watching the video a couple times before applying join isocket. That kind of feedback is what makes videos so awesome.
So without further ado, I offer some things I learned through our engagement that I hope helps you understand more about the creative process and how to structure an engagement if you ever decide to do a video for your product/startup/company: