Discovery Channel: The World Is Just Awesome (video)
While we’re on the topic of awesome … wanted to post this great video from a few years ago. The world we live in is such a diverse and interesting place with all kinds of cool stuff going on. MythBusters, Dirty Jobs, Storm Chasers, Man vs Wild, the Deadliest Catch … these shows are all about exploring the weird and crazy.
By connecting us to that sense of wonder, curiosity and exploration, the Discovery Channel strengthens their brand significantly with the people they who should be watching Discovery Channel shows. Good for them.